How To Get Listed In Yahoo For Free!

PUBLISHING GUIDELINES: Copyright (C) Godfrey Heron Publication Rules: You have permission to publish this article electronically or in print, free of charge. If published please e-mail mailto:godfrey@advanced-webtechniques.com Word wrapped at 60 characters ---------------------------------- How to get quickly listed in Yahoo for free ---------------------------------- Over the last couple of months, services which carry out site submission have seen their effectiveness gradually eroded.

Let's look at a typical submission scenario to get the big picture.

You submit your site either automatically or by hand, then you wait a few weeks. If the search spider likes what it sees, it adds your site to the list. If not, it simply ignores your site. We've all heard stories of engines, for example, penalizing a site because its on a free host.

*Free* search engines had previously profited from significant advertising revenue. However, for many reasons which we shall not go into here, the advertising market crashed, carrying with it the revenues of the sites which depended on advertising income.

With the fall off in advertising revenues they jealously regarded the success of the pay per click search engine models.

A transition then gradually took place, with the free search engines now either requiring:

a:) Payment for listing b:) A customized interpretation of the pay per click model

Transitions are never usually easy and fraught with sundry hiccups. Such as Looksmarts horrible undertaking to switch from "free service" to "payment for listing" to "pay per click" model. All this in a short space of time. This decision was based solely on revenue benefits. The inadequate implementation only served to annoy and alienate their clients.

But how can you get listed in the major search engines without paying for listing?

The answer lies in a *simple* linking strategy. And no...I am not referring to link farms which will probably ensure you never get listed.

The free and easy way to get around all of this quagmire, is to link to a site which is already listed.

Search engines look for sites with related content and some of them also want discover the site naturally by their spiders. So if a site is already listed, and you link to that site, the next time the search engine is doing its spidering cycle. It will spin down to your link and add it.

Bingo, you're added faster than you can say free site submission.

I know for a fact that this works because my site, (a one page sales letter, with only one external link) http://www.advanced-webtechniques.com is listed in both Google and Yahoo and I never submitted them, or paid for submission.

Now how do you get a link on another site, preferably a popular site, as these are spidered more frequently?

You can do this by : a:) Contacting the webmaster of that site b:) Writing articles

My personal preference is option b.

With this option, you write your article, add your resource box at the end of the article, make sure to include your website address and submit your articles to the various article announcement sites.

If a site likes your article it may be archived on their website and the search engine spiders will pick up the link,which will also have the added benefit of *relevant content*

If your article is carried by a lot of newsletters and websites, you will also have increased "link popularity" which will boost your site's ranking.

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